Uncle Ben has been promoted to Chairman. The New York Times reports that Uncle Ben, “is taking center stage in a campaign that gives him a makeover — Madison Avenue style — by promoting him to chairman of the company.” Somebody at TBWA Chiat Day needs to think a little harder and longer or perhaps just think period. Just to be clear, the Aunt Jemima image was used in the Times story, and is not affiliated with Chairman Ben. An updated Aunt Jemima still hawks pancake syrup and mix for Quaker Oats, but as I write this she has yet to match the executive status of Ben (formerly Uncle Ben).