Platform @ MIT Media Lab | Sheldon Gilbert by John Pasmore

Sheldon Gilbert of Proclivity takes the stage at MIT’s Media Lab at the Platform Summit to talk about risk; mitigating risk, taking risk and profiting from risk. Sheldon’s education in molecular biology, he says, led him down the path as biologists looked at DNA and predicted the likelihood (risk) that someone might develop heart disease or cancer he applied his predictive math skills to ad tech.